Global community activity
In FY18, Cromwell set a baseline target for its Community Pillar of $350,000 in the form of direct or indirect benefit-in-kind value via funds raised or donated, corporate sponsorships, events, donations or volunteering hours. The actual value contributed was a little over $370,455, 6% ahead of the target. Some of the community activity that contributed is listed below.
A number of global initiatives contributed significantly to community activity throughout FY18. Through Cromwell’s Christmas giving programme, $30,000 was donated to 12 different charities across Australia, Denmark, France, Germany, Netherlands, Poland, Sweden and the United Kingdom.
Charities included the Cure Brain Cancer Foundation, Alzheimer’s (Dementia) Australia, Organe de Sauvetage Ecologique (Organisation of Ecological Rescue) (O.S.E.), Ronald McDonald Huis VUmc, BOLLE Kids and LandAid.
Additionally, Cromwell staff donated more than 500 hours of their time to volunteer to local charities and initiatives throughout the year.
For the fourth consecutive year, our German team organised an annual event with BOLLE Kids. This year the team invited 30 children to Beach Berlin to play volleyball, complete the MountMitte high ropes course, and participate in other fun activities.
Each day, BOLLE Kids look after up to 150 children and adolescents through coordinated offerings to combat child and educational poverty, and ensure children don’t end up on the street. With around 25 permanent employees, BOLLE Kids’ work is financed by almost 100% donations. The team raised €2,700 in total, with all participants benefitting from such a rewarding experience with this worthwhile initiative.
In November 2017, the French team partnered with Organe de Sauvetage Ecologique (O.S.E.), a charity focused on environmental protection through clean-up operations on riverbanks, waterways and forests. Throughout the morning, the team cleaned up 1,000 kilograms of waste and raised €1,800.
The Polish team again participated in JLL’s Charity Real Estate Beach Volleyball Tournament. The event supported Fundacja Spełnionych Marzen (The Foundation of Fulfilled Dreams), which provides support for children with cancer. On the day, more than 1,500 people attended to watch 48 teams compete, with a total of €86,913 raised.
After the success of the 2017 event, the Netherlands team again participated in HomeRide, the charity bike ride in support of Ronald McDonald Huis VUmc. In total, ten members of the Benelux team competed in the 500-kilometre relay ride, raising €22,240 in the lead up to their journey.
In August 2017, the Cromwell Property Group Foundation held its inaugural fundraising dinner which generated $57,000 in donations. The event was held six metres below ground in Brisbane’s Spring Hill Reservoir, where attendees were treated to a performance by the Underground Opera Company.